FIT Africa Market Report: Egypt
Key Financial Indicators
- GDP (2024): USD 347 billion
- GDP Growth Rate (2025): 4.3%
- Inflation Rate (2025): 20.4%
- Population (2024): 107.2 million
- Unemployment Rate (Q2 2025): 6.1%
- International Reserves (Oct 2025): USD 50,071.3 million
- External Debt (Q2 2025): USD 152.9 billion
- Fiscal Deficit (2024): 3.7% of GDP
- Public Debt (2024): 90.9% of GDP
Industry Analysis
Fitness
- Market size: Estimated at US$1.2 billion in 2025, expected to reach US$1.8 billion by 2030
- Local vs International: Local fitness centers and gyms dominate the market, with international brands like Gold’s Gym also present
- Growth drivers: Increasing health awareness, growing middle class, and government initiatives to promote sports and fitness
Health
- Market size: Estimated at US$10.5 billion in 2025, expected to reach US$15.6 billion by 2030
- Local vs International: Local healthcare providers and international companies like Pfizer and Novartis operate in the market
- Growth drivers: Increasing healthcare awareness, growing demand for quality healthcare services, and government initiatives to improve healthcare infrastructure
Wellness
- Market size: Estimated at US$2.5 billion in 2025, expected to reach US$3.8 billion by 2030
- Local vs International: Local wellness centers and international brands like L’Oréal offer wellness services
- Growth drivers: Increasing awareness of wellness and self-care, growing demand for spa services, and government initiatives to promote wellness tourism
Beauty
- Market size: Projected to grow at a CAGR of 7.82% from 2024 to 2028, reaching US$3.09 billion in 2027
- Local vs International: Local brands like Amico and international companies like L’Oréal and Estee Lauder dominate the market
- Growth drivers: Increasing demand for beauty and personal care products, growing middle class, and social media influence
Creative Arts
- Market size: Estimated at US$1.5 billion in 2025, expected to reach US$2.5 billion by 2030
- Local vs International: Local artists and international collaborations drive the market
- Growth drivers: Increasing demand for creative expression, growing middle class, and government initiatives to promote cultural heritage
Sports
- Market size: Estimated at US$1.2 billion in 2025, expected to reach US$1.8 billion by 2030
- Local vs International: Local sports teams and international events like the Africa Cup of Nations drive the market
- Growth drivers: Increasing popularity of sports, government initiatives to promote sports, and growing demand for sports equipment and apparel
Longevity
- Market size: Estimated at US$500 million in 2025, expected to reach US$1 billion by 2030
- Local vs International: Local anti-aging services and international companies offer longevity solutions
- Growth drivers: Increasing awareness of longevity and healthy aging, growing demand for anti-aging services, and government initiatives to promote healthy aging
Market Trends
- Growing demand for health and wellness services
- Expanding beauty and personal care market
- Increasing popularity of fitness and sports activities
- Thriving creative arts scene
- Growing demand for longevity and anti-aging services
- Government initiatives to promote economic growth and diversification
- Increasing investment in ICT and digital infrastructure
Economic Outlook
Egypt’s economy is expected to grow by 4.7% in FY2025/26, driven by increasing exports, manufacturing, and construction, as well as strong Suez Canal activity. The government’s ongoing efforts to foster a private sector-led growth, while adopting measures to refine monetary and fiscal policies, are expected to support economic recovery.
Local vs International Representation of the 7 Industries in Egypt
Overview
Egypt’s market is a mix of local and international players across the 7 industries. Here’s a breakdown of the local vs international representation:
Industry Breakdown
| Industry | Local Representation | International Representation |
|---|---|---|
| Fitness | 70-80% (local fitness centers and gyms) | 20-30% (international brands like Gold’s Gym) |
| Health | 60-70% (local healthcare providers) | 30-40% (international companies like Pfizer and Novartis) |
| Wellness | 50-60% (local wellness centers) | 40-50% (international brands like L’Oréal) |
| Beauty | 40-50% (local brands like Amico) | 50-60% (international companies like L’Oréal and Estee Lauder) |
| Creative Arts | 80-90% (local artists) | 10-20% (international collaborations) |
| Sports | 70-80% (local sports teams) | 20-30% (international events like the Africa Cup of Nations) |
| Longevity | 60-70% (local anti-aging services) | 30-40% (international companies) |
Key Players
- Local: Amico (beauty), SICO Technology (ICT), local fitness centers and gyms
- International: L’Oréal (beauty, wellness), Estee Lauder (beauty), Pfizer (health), Novartis (health), Gold’s Gym (fitness)
Market Trends
- Growing demand for international brands in beauty and wellness
- Increasing presence of local players in fitness and sports
- Government initiatives to promote local industries and attract foreign investment
The Grand Egyptian Museum: A Game-Changer for Egypt’s Economy and Cultural Landscape
The Grand Egyptian Museum (GEM), located in Giza, Egypt, officially opened on November 1, 2025, after years of delays and construction. This state-of-the-art museum is set to revolutionize Egypt’s cultural and economic landscape, with a significant impact on the 7 industries.
Impact on the 7 Industries
- Tourism: The GEM is expected to attract 15,000 visitors daily, boosting Egypt’s tourism industry, which generated $15.3 billion in revenue in 2024. The government aims to attract 30 million visitors annually by 2032.
- Creative Arts: The museum’s stunning architecture and extensive collection of artifacts will promote Egypt’s rich cultural heritage, inspiring local artists and creatives.
- Health and Wellness: The GEM’s focus on sustainability and green design will create a healthier environment for visitors, promoting wellness and relaxation.
- Fitness: The museum’s expansive grounds and modern facilities will provide opportunities for fitness enthusiasts and athletes.
- Beauty: The GEM’s gift shops and exhibitions will showcase traditional Egyptian beauty products and cosmetics, promoting local businesses.
- Longevity: The museum’s focus on preserving ancient artifacts and cultural heritage will contribute to Egypt’s longevity and cultural identity.
- Sports: The GEM’s proximity to the Giza Pyramids and other sports facilities will promote sports tourism and events.
International Exposure and Growth
The GEM will increase Egypt’s international exposure, attracting tourists, scholars, and investors worldwide. The museum’s EDGE Advanced Green Building Certification demonstrates Egypt’s commitment to sustainability and environmental responsibility.
The GEM is expected to generate significant revenue, with Fitch Solutions forecasting $17.5 billion in tourism revenue by the end of 2025 and $18.6 billion in 2026.
Conclusion
The Grand Egyptian Museum is a landmark project that will boost Egypt’s economy, promote cultural heritage, and increase international exposure. As the largest archaeological museum in the world, it will attract millions of visitors, creating opportunities for growth and development across the 7 industries.